"Re: Gourmet. They're reviving the brand, not the magazine," Ruth Reichl said on Twitter. "Pity." Women's Wear Daily broke news today of Condé Nast's new digital venture, called Gourmet Live. "Will have cooking, travel. Attempt to attract new readers, via the ipad." The company announced the "immersive and interactive content experience built on an ever-expanding collection of articles, menus, photos, videos and more, encouraging social connectivity and sharing, and game play" today. If that sounds like it means "dumping our entire archives into an app and then adding Facebook Connect," you could be right. Watch the culty video preview below, then wait to download at the end of 2010.
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Since OpenTable launched its iPhone app in November, 2008 it has booked restaurant reservations for 3 million diners through it and other mobile apps. With a $50 average check, that comes to $150 million in revenues coming from mobile apps to restaurants all over the world. (OpenTable takes a cut). The bulk of that is from the iPhone.
About a year later, the company announced that it had seated one million diners through all of its mobile apps. So it is up 200 percent since then just on the mobile side. (It seems like everyone is hitting the 3-million user mark today). To put that number in perspective, OpenTable seated a total of 24.2 million diners in the past two quarters, roughly two million of which were via mobile apps, or about 8 percent. (The milestones don’t exactly match the end of each quarter). |
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